THE CRADLE EDITORAL
 
CAMEROON OUR FATHER LAND is endowed with the most precious gift mother earth could offer to mankind from the picturesque hills of the north and its savannah embellished landscape which is characterized by the most fascinating games mankind will be proud of in the coming decades, the forest of the south which engorges a rare diversified flora and fauna such as the prestigious Bongos and the gorilla sanctuary. The grass land of the west which is characterized with an impeccable landscape such as the SABGA hill the MENCHUM fall and the TADU dairy landscape and many others. The most intriguing and charming is the beautiful beaches of LIMBE and KRIBI the LIMBE botanical garden which contains one of the rare species of plants with medicinal qualities. What blends the rich Cameroon tourism potentials is its diversity; Cameroon alone has more than 200 vernaculars and ethnic groups each giving its own impetus to what is today considered the melting pot of Africa. The question which hangs on most lips is, with all these potentials what is the bacteria that rocks the smooth take off of Cameroon tourism industry and the seemingly not yielding effort of the authorities? This is one reason the CAMEROON TOURISM ASSOCIATION trough its house journal THE CRADLE trough its issues reawake consciences Gove mentally and citizenly. The first aspect the CRADLE looks at is communicational. The pillar of any modern enterprise is based on telecommunication sciences, it is but imperative that for tourism to effectively take off most indulges in communicating and emphasis should mostly be laid on visual medium for tourism is the eye, only the state can effectively provide both the technical and financial means for tourism is heavy machinery that requires all the components of macro and micro economies. THE CRADLE things it is by encouraging through sensitization of Cameroonians on knowing their country, the tourism potentials and the uniqueness it offers, private initiative geared towards this should be encouraged. in a country like Kenya, the govement plays a regulatory role, all tourism activities are in the hands of the private sector, hence the aspect eco tourism the engine of modern tourism industry is well developed